Hyosung Chemical

Brand Identity

Brand
Vision

The next-generation integrated chemical materials leader redefining human potential
Brand
Mission

A company that provides next-generation chemical materials in safer and more sustainable ways
Brand
Essensce

The Next Chemistry
Brand
Slogan

The next-generation integrated chemical materials leader creating a better future
The Next Chemistry
Core
Identity

Agile

Safer

Advanced

Passionate

Brand as Product
- Chemical products that expand humanity's opportunities
- Cyclical chemical products designed for humanity's future
- Chemical products that eliminate human health hazards
Brand as Organization
- An organization that responds rapidly to new opportunities
- An organization considering safer and more sustainable practices
- An organization that considers approaches that make the future better than the present
- A company that passionately shapes the future
Brand as Person
- Brand personality: Delicate, active, confident, and ambitious
- Brand persona: A proficient and dependable male scientist in his thirties
- Tone & manner: Confident and with a strong sense of responsibility
Brand Value Proposition
- A company that expands possibilities through innovative materials and techniques
- A company that is eco-friendly, humane, and beneficial to the global environment
- A company that reduces human life-threatening factors
- A company that constantly invents new approaches to make the future better than the present
Brand-Customer Relationship
- Direct client: A partner who inspires and materializes new opportunities
- End user: A company that enhances individual's life through the use of the most eco-friendly and innovative materials
- Public: A company that provides a better future for the community by enabling innovative materials and technologies and contributing to the sustainability of the planet