Visual Identity
Brand Hierarchy
Hyosung Chemical’s corporate identity scheme follows Hyosung Group’s master brand system.
Hyosung Chemical has established a master brand scheme to convey a unified image. Hyosung Chemical’s business brands will represent each business area, leveraging the wide capabilities and consistent performance of the business units to convey unity. To achieve this, communication will be centered around the Hyosung main logo.
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Master Brand
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Affiliate Brand
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Master Brand + PU Brand
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Affiliate + PU brand
Hyosung Chemical logo type
The logo type was developed following unique design rules optimized for Hyosung Chemical’s business divisions.
The vertical line, inclined at 25 degrees, expresses strictness in quality management, and the stroke descending below the baseline curves smoothly to emphasize flexibility and efficiency. These standards will be applied to expanding business divisions in the future.
Logo Type A_ Hyosung Chemical
This is the brand form based on Hyosung Group’s master brand chemistry nomenclature.
Hyosung Chemical applies a strong corporate branding policy based on Hyosung Group’s master brand foundation.
※ Do not modify the proportion or reconfigure the lock-up (e.g. transformation and distortion, color change, thickness, shadow application, effect application).
Logo Type B_ Hyosung Chemical business division
This is the brand form based on the combination of the Hyosung Chemical master brand and the business division name.
Our logo has two colors, Hyosung Purple and Turquoise Blue, which can be left-aligned and baseline-aligned. In terms of brand hierarchy, affiliate names and PU names must be differentiated by color. Vertical combinations are used first, but horizontal combinations may be used depending on the available space of the medium.
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Vertical combination
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Horizontal combination
※ Do not modify the proportion or reconfigure the lock-up (e.g. transformation and distortion, color change, thickness, shadow application, effect application).
Logo Type C_ Hyosung Chemical business division highlight form
This is the brand form to emphasize the business division based on Hyosung Group’s corporate branding foundation.
Our logo has two colors, Hyosung Purple and Turquoise Blue, which can be left-aligned and baseline-aligned. In terms of brand hierarchy, affiliate names and PU names must be differentiated by color. Vertical combinations are used first, but horizontal combinations may be used depending on the available space of the medium.
※ Do not modify the proportion or reconfigure the lock-up (e.g. transformation and distortion, color change, thickness, shadow application, effect application).
Visual identity color
Turquoise blue, used alongside the purple of the Hyosung master brand, is a lively, proactive, bright, and positive color symbolizing the business division.
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HYOSUNG PURPLE
Primary color
#240180
RGB: 36, 1, 128
CMYK: 98, 100, 12, 13
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Turquoise Blue
Secondary color
#00B2DA
RGB: 0, 178, 218
C90, M0, Y12, K0
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WHITE
#FFFFFF
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
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Black
#231F20
RGB: 35, 31, 32
CMYK: 0, 0, 0, 100
Hyosung Chemical vision line graphic
The visual element that defines the Hyosung Chemical PU name is the vision line, which represents interaction at the moment. The vision line depicts the challenging spirit toward the leading edge, which expresses the will and determination to challenge the vision for the next generation.
Using a 25-degree diagonal line, the vision line
① can be expressed by faces, or
② can be used repeatedly to emphasize the sensation of cutting edge.
Avoid the following:
Do not use complicated composition by using one or more face divisions within the range of fixed angles.
When repeating a line, be sure to repeat it enough and avoid making the line appear crude by applying a line that is too thick.
