PR Center

ESG Brand Identity

ESG brand identity for the entire Hyosung Group

Defining values through keywords that would support the advancement of the Hyosung Group’s four ESG categories, backed by the efforts of members and stakeholders within the supply chain, incorporating Hyosung’s commitment to helping the socially vulnerable as a foundational value within its existing principles. Hyosung Chemical’s ESG brand also plans to utilize the unified platform of the group. However, Hyosung Chemical has developed its own ESG brand identity with continuity and consistency in mind.

ESG brand identity for the entire Hyosung Group

  • Circular Economy

    Setting the target to create a circular economy that requires collaboration with all stakeholders in the supply chain, from end-users to raw material suppliers

    Team Up(for circular economy)

  • Carbon neutrality

    Achieving innovation in carbon neutrality that involves meticulous observation and continuous improvement across all aspects of production and consumption ranging from resource-saving to energy efficiency improvement at large

    Act Together(toward Net-Zero)

  • New energy

    Requiring a diligent DNA of Hyosung that tirelessly endeavors to replace fossil energy with hydrogen and renewable energy, which cannot be achieved simultaneously

    Best Efforts(to realize the next renewable energy)

  • Energy Redesign

    Not only resource conservation, but also across the entire spectrum of component operational systems, building a smart energy network from materials, necessitating a redesign of the energy system.

    Design Smart(to reduce waste & risks)

  • Brand
    Mission

    Ceaseless innovation and efforts to adapt to every generation’s
    (sustainable) future based on Hyosung's technological DNA

  • Brand
    Vision

    A company suggesting innovation and solutions for a better future for every generation

  • Brand
    Essensce

    Reply to Every Generation's Future

  • Core
    Identity

    Team UpCircular economy and concern for the socially disadvantaged

    Act TogetherCarbon neutrality

    Best EffortHydrogen and reneable energy

    Design SmartEnergy and resource conservation, efficiency enhancement

  • Brand
    Name

    RE:GEN

  • Brand
    Slogan

    Reply to Every Generation’s Future

  • Brand as Product

    • Plastic regeneration enabling a circular economy
    • Bio-based raw materials and biodegradable materials that contribute to the environment
    • Materials, solutions, and distribution services that accelerate the commercialization of hydrogen and renewable energy
    • Product design that considers the socially vulnerable

  • Brand as Organization

    • A leader in achieving a plastic circular economy focusing on materials and ecosystem
    • A leader in developing and adopting eco-friendly plastic technologies and products
    • A company Sparing no effort in developing technology for hydrogen and renewable energy
    • A company that incorporates the needs of the socially disadvantaged into product and solution designs

  • Brand Value Proposition

    • Creating a virtuous cycle for the plastic ecosystem to enhance the inherent functions of plastics while minimizing their disposal
    • Relentless efforts to research, development, and commercialization of products that contribute to sustainability, including bio-based raw materials and biodegradable materials
    • Energy sources that advance carbon neutrality (e.g. hydrogen, renewable energy)
    • Products and practices that contribute to the carbon neutrality of processes through energy-saving
    • A leader in design and employment for the socially disadvantaged

  • Brand-Customer Relationship

    • To Media: A solution provider with the ability to restore the intended value of plastic in the beginning
    • To the Public: The company that addresses environmental issues and gives hope
    • To Investors: The company worth being on the list for value investment for its sustainability and stability
    • vs. members: a growing company whose members are filled with pride, actively embrace change, work long-term and would recommend to others